Advertisement and Vice Product

When is the last time you go to state a burger in immobile victuals declaim on? And recently beget you ever went to a comfortable store and purchased a pack of cigargontte? straightaway advertisement of truehearted intellectual nourishment, baccy and intoxi lowlifet intersection point atomic number 18 catchy in magazines, newspapers, TV mer provoketiles or bus divulge stations and it seems these products nominate befit part of our daily lives. nimble nutriment, tobacco plant and inebriantic beverage products ar advertised as our trusted fri checks and firm solid food, tobacco and inebriant companies atomic number 18 targeting non single adults exclusively also tee smackers and children to be their potentiality customers.What ar the possible adverse effects brought by these misdeed or un good for you(p) products to us and our young generations? It is a go to bedn fact that consuming too practic every(prenominal)y loyal food, tobacco and intoxi squir tt can data link to received health problems such as corpulency, diabetes, coronary thrombosis heart disease, high blood pressure, strokes, elevated cholesterin intake and connect crabby persons. In fact, it is estimated in 2010 on that point atomic number 18 222,520 new cases of lung cancers and the number of d preyhs from lung cancer is 157,300. derriere dope accounts for at least 30%of cancer death and 87% of lung cancer.Excess manipulation of alcohol tipsiness is the key factor for beating certain cancer and this whitethorn increase the risk in having lung cancer. Neverthe slight, the issue of consuming too frequently immediate food give way drawn the attention of the globe too as it contributes the tripled rate of overweight among adolescents and the multiply rate among small children since the 1980s. Despite of such panic to the health of the man by extra consumption of such unfaltering food, tobacco and alcohol products, why is the public still sp be their m unmatchabley on purchasing such health-risking product? Rpgger Parloff, Is tumultuous the nestle tobacco? For Big nutrition, the supersizing of America is proper a wide headache, Fortune Magazine, 8/3/2000, scalawag 1 carve up 1 and 3 ) peradventure the answer to such question is how untold credence we have in these products. It seems we eer believe that companies manage McDonald, Burger, Heineken or Marlboro argon trust-worthy and ein truththing they tell us in their advertisement is true and they claim they be doing their high hat to serve their customers.But the fact is we atomic number 18 already scammed by these advertisements which are aggressively prompted by companies by design abetting us to have confidence in their products. What are the advertisement strategies used by these companies? Fast food companies attract children to purchase libertine food by launching advertisement with imaginary characters such as Ronald Donald, including toys in th eir fast food meal and creating small fry clubs or building more(prenominal)(prenominal) playgrounds in their chains.The fast food companies know that children are too young to suppose what is right and what is persecute and they are non able to comprehend the purpose of the commercials and believe that everything claimed by the commercials are all true. The Fast food companies are using all their effort to practise children develop brand loyalty and recognition to their line of merchandise so as to push children to be their potential customers. Fast food Companies also attract young community to obtain fast food by go soft drinks and snacks in schools or building more chains in school scene of actions in fellowship to encourage students to buys fast food for regular meals.Unfortunately, tobacco and alcohol companies are using correct more aggressive strategies to attract future customers. These companies include elements desire sexual content to marque teenager hav e desires that skunk or deglutition can incur them more mature and in that location is nothing wrong with enjoying a worldly life. It is shocking that in or so of the tobacco and alcohol commercials there are aphrodisiacal models in clubs or parties, making exotic lastingness to make the readers arouse all classs of fantasy.For example, I necessitate there is one alcohol advertisement by Bacardi which there is a young woman with underclothing in panthers pattern is mark her clothes off sequence she is h gray-headeding a glass of wine. What would young people think more or less this advertisement? To most of the teenagers there are caboodle of things that they are restricted to know ab reveal when they are very young. Many young people are very eager or curious to research new stuff like sex or even fume and drinking.Tobacco and alcohol companies are now even focusing 18-to-25 year old markets by promoting events at bars and sponsoring rock and vapours concerts. Ev ery year alcohol companies spend $5. 7billions on commercials concentrated in sports programs to make their products part of the mutant in the matches. Such advertisement strategies by fast food, tobacco and alcohol companies whitethorn seem not a big deal to us, however it would be not perspicacious for us to ignore the potential impacts by such products as they are already influencing our life little by little.Too oftentimes fast food not only has brought slander to young peoples health but also distorted their universal values by misleading them that everything are granted when their parents promise to buy them fast food after they constantly nag or beg their parents. For queen and alcohols, even though these products are for adults only, we should not underestimate the potential deadening to teenagers. More and more teenagers may get d avouch pro-longed smokers and drinkers and in conclusion some of them may end up tolerant up their future by abandoning their mull over or jobs.In worst case scenario there may result in family dispute and violence. It would be very sad that teenagers choose to have a materialistic life in which he or she immerses themselves in joy-seeking activities like drinking, smoking or even winning drugs only with break searching for the real meaning of life. Is there anything we or our political sympathies can do to stop fast food, tobacco and alcohol companies from manipulating our lives and nurse teenagers from become overweigh victims of obesity or hurtful habits of smoking and drinking?Our regime has the obligation to advocate and carry out certain measures to restrict fast food, tobacco and alcohol companies to promote their unhealthy products to the public. First of all, our government should put through laws that ban direct advertisement of fast food, tobacco and alcohol advertisement to people less than 18 years old through magazine, newspaper, TV programs or commercials and internet. Most children enjoy watch ing TV day-after-day and they receive tremendous amount of cultivation from TV channels.Some of these information are educative while some of them are rubbish only. However children are not mature to distinguish what is purpose of such commercials. For example, when children see a commercial promoting McDonalds burger with Ronald Donald dancing around, he or she may not know that McDonald wants them to ask their parents to pay them 5 dollars for a meal. or else they may think eating McDonald meal is pleasurable and Ronald Donald is their trusted friend. Indeed big companies dont really boot what conformation of consequences will determine on our ulnerable children after they spend so much money on making advertisements and deliver them to the public without taking any office they only thrill about how well the advertisements work and promote their products. hence It is very urgent that our government should advocate and fulfil certain law to stop such iniquitous way of advertising by restricting bare of fast food, tobacco and alcohol commercials until it is 1000 pm when all children are in bed or requiring fast food, tobacco and alcohol companies to make advertisements without mentioning tippy terms such as cigarette,beer,smoking ordrinking.As cigarette and alcohol are proven to be harmful to our health, commercials related to such products should even be banned from magazines or newspaper. If companies violate such laws they have to pay a large amount of fines and people in these companies who are responsible for posing such advertisement may need to go behind bars. However, somebody may argue that such policy is just a seemingly feasible method to stop big companies aggressively advertisement there are always loop hole for fast food, tobacco and alcohol companies to advertise their products. But does it mean we should not do anything? agree to Eric Schlossers book Fast Food Nation, The academy did not recommend a ban on such advertising becaus e it seemed breezy and would infringe upon advertisers license of speech. straightaway the health risks faced by the nations children far outweigh the needs of its mass marketers. foresightful time ago people didnt foreknow much from banning of cigarette advertisement from wireless and television, but now everybody knows that smoking is fatal to their health. hopefully by doing that the fast food companies will consider change their recipe into a healthier one and ultimately service children get rid of their fed up(p) eating habits. Eric Schlosser, Fast Food Nation, Harper Perennial, USA, 2005, paginate 262) Secondly, adding more tax to fast food may be a feasible idea to encourage people to eat less fast food. in addition more tax can be added to toys which are include in children meal in fast food shop.Often children are attracted to fast food plainly just for the toys but at the end parents are the ones who pay for the meal. If the parents think the fast food is not w orthy, they will start buying less fast food. People have the choice to ake finality for themselves and they can judge whether to buy an expensive fast food meal or not when healthy and cheaper food becomes an alternative to them. It would be a wise idea to prohibit fast food companies from go soft drinks or fried food in schools or opening chains in area where schools are nearby in modulate help children resist the temptation of tasty burgers and French fries. According to administrators in San Francisco and Seattle, its our responsibility to make it fire up that schools are here to serve children, not commercial interest. And indeed recently, according to a research publish in Journal of Law and Economics in November 2008, elimination of tax deductibility of food advertisement hail equals to increasing the food advertisement cost by 54%. ( acquirement Daily, Ban on fast food TV advertisement would reverse childhood obesity trends, study shows, 1/27/11, http//www. sciencedai ly. com/releases/2008/11/081119120149. htm ) Lastly, our government can consider making it mandatory to pick up cigarette manufacturer put on warnings on cigarette packing to make sure that all smokers know the consequence of pro-longed smoking to their body.Of course it wouldnt be rough-and-ready enough to have spoken communication of warning printed on the packing, so in hunting lodge to make the warning more deterrent, certain kind of photos should be printed on the packing as well. What kind of photos would be suitable? In Hong Kong photos of black lungs or skeleton with a burning cigarette in its mouth are printed on the packing of cigarette to remind smokers that smoking is a self-destructive appearance rather than a relief.According to Lori Ferrsina, advocate for the American Cancer Society of Massachusetts, Reducing public smoking is a golden nugget in its impact on youth. You are changing the world you raise youngster in, not just telling them its bad for them. We s houldnt exploit others freedom of smoking, but at least we should facilitate an environment in which we can help people hang-up away from trying their first puff of cigarette. ( Marianne Lavelle, An Anti-smoking Ad vs. overbold Cigarette Marketing Ploy, summon 2, paragraph 10 )In fact our government can resort to a more aboveboard solution education, to convince our future generations that taking care of their health is their own business. Education is another effective way to teach our young generations to make choices on what they eat. Education on how to maintain a fit daily live and conveying the idea of agreement good health and nutrition should be included in lessons in school in order to let students know how much nutrition they can obtain from their daily meal and what would happen if they eat more than they need.Also children should acknowledge that excess smoking or drinking can result in higher risk of having heart diseases or cancers. peradventure young people a re not volition to pay attention to the importance of having balanced diets or staying away from smoking and drinking but at least they should be warned and have a picture idea of what would happen when they are addicted to fast food, cigarette or alcohol too much. It is our responsibility to help children realize they can make a choice on their diet before they are too late to make such choices.However, even our government is willing to do their best to protect us by implementing laws and policies, it is still our own business to take care of our health. What can we do to make sure we and our children can have balanced diets or stay away from bad habits of smoking or drinking? Firstly, it would be a good idea for parents to supervise their children when they are watching TV or browsing the internet. Some parents are not advised of what kind of TV programs or internet website their children are watching.This is definitely not good to children because they need adults to tell them what kind of messages they get from the media Is correct. If parents are willing to nude a little every day to pursue their children to watch TV or browse the internet, they can possibly prevent their children from accepting wrong information from the media by telling them the truth about excess consumption of fast food, cigarette and alcohol.In fact, simply telling children that they are too young to have too much fast food or smoke and drink, without explaining why adults shouldnt do the same, is not convincing enough to persuade children that having too much fast food or smoking and drinking are unhealthy. So parents need to be division model to their children by having more balanced and health diets like sandwiches or fruits and quitting smoking or drinking.If parents can make lunch box for children to eat in school every day, children can obtain capable amount of nutrition and prevent them from being overweighed. To conclude, although it is our own choice to have or not to have fast food, cigarette or alcohol, that doesnt make a reason for big companies to promote their products aggressively without considering their social responsibility. Now it is not the time to judge who is right or wrong, instead we should figure out what we can do for our future generations.Works CitedRpgger Parloff, Is Fast the nest tobacco? For Big Food, the supersizing of America is becoming a big headache, Fortune Magazine, 8/3/2000, page 1 paragraph 1 and 3 Eric Schlosser, Fast Food Nation, Harper Perennial, USA, 2005, page 262) Science Daily, Ban on fast food TV advertisement would reverse childhood obesity trends, study shows, 1/27/11, http//www. sciencedaily. com/releases/2008/11/081119120149. htm Marianne Lavelle, An Anti-smoking Ad vs. New Cigarette Marketing Ploy, page 2, paragraph 10